Launch Navigation System vs. Kartra

You Can Build the Funnel. But Have You Built the Business Behind It?

Discover a platform that brings business development guidance, contextual AI assistance, live consulting, and connected marketing and sales tools together, so you can develop your business and put your plans into action.

Kartra is known for its tools for online marketing, funnels, sales, automation, and business operations.

Those tools can be valuable when you're ready to market and sell an offer.

But what if you're still deciding what your offer should be?

Who your ideal customers are?

How to position your business?

What to say in your marketing?

Or how to turn your expertise and ideas into a business you can launch?

That's where Launch Navigation System (LNS) takes a different approach.

LNS combines the technology to market, sell, and deliver your offers with guided business development, AI-powered assistance, and live group consulting.

Instead of focusing only on building the marketing and sales systems, you can also work through the business decisions that make those systems useful.

Develop the business. Create the offer. Build the marketing and sales experience. Connect the systems that support your customers.

All within one membership.

Explore LNS Plans

The LNS contacts list showing the source, tags, pipeline stage, purchases, and last activity for each contact.
Contacts, tags, and pipeline stages in LNS, one of the tools included in your membership.

Before You Build the Funnel, Know What You're Selling.

The right marketing tools become more useful when your business direction is clear.

A funnel gives potential customers a path from discovering your offer to taking action.

But before you create that funnel, there are decisions worth making.

Who exactly are you trying to reach?

What problem are you helping them solve?

What are you offering?

Why would someone choose to buy?

And what needs to happen for your business to deliver on that promise?

Marketing technology can help you put an offer in front of potential buyers. But you still need to develop an offer worth putting in front of them.

Launch Navigation System gives you a guided place to do that work.

Start with Idea Evaluation to examine the business opportunity you're considering.

Then use Launch Agents to work through your business direction, intended audience, positioning, offer development, and launch materials.

Your completed work can be organized into business and offer profiles that provide a reference point for what you create next.

So when you're ready to develop messaging, build pages, or create marketing campaigns, you have a clearer business direction to work from.

The difference is connecting business development with implementation, not treating them as completely separate projects.

Get AI Assistance for More Than Creating Marketing Materials.

Work through business decisions with guidance informed by your business context.

AI can be useful for creating content, developing materials, and supporting business tasks.

But building a business also requires thinking through opportunities, making decisions, and figuring out what to do next.

LNS provides several types of AI-powered assistance designed to support different parts of that work.

Launch Agents

Develop the business strategy behind what you're creating.

Launch Agents guide you through structured conversations about your business direction, audience, positioning, offers, and launch.

Your responses can become organized business materials you continue using as you build.

Rather than beginning every project with a blank page, you can develop reference materials that reflect the decisions you've already made.

Business Agents

Get focused support for the projects involved in operating a business.

Use specialized Business Agents for content development, operational resources, and other business projects.

Create useful materials and save session summaries that support your continuing work.

AI Business Coach

Get contextual assistance while you're making decisions and using the platform.

Have a question about your business model?

Wondering how to position an offer?

Need help thinking through your messaging?

Or trying to figure out which LNS feature to use next?

Your AI Business Coach can draw on your selected brand and offer information, along with available conversation history, to make its assistance more relevant.

You don't have to approach every business question as an entirely new conversation.

Your business context can help inform the support you receive as you develop and operate your business.

Sometimes the Next Step Calls for a Conversation, Not Another Tool.

Live group business consulting is included in every LNS membership.

Technology can help you create, organize, automate, and deliver.

But there are moments when what you really want is another perspective on a decision you're making.

Maybe you're trying to determine how to structure an offer.

You're considering a new marketing approach.

You're working through a challenge with your business model.

Or you've reached a point where you want feedback before moving forward.

LNS includes live group business consulting alongside its AI-powered tools and business software.

Every Builder and Business membership includes:

  • Two live group consulting sessions each month
  • Access to consulting replays
  • On-demand business education
  • A member community for connection and ongoing conversations

Bring your business questions to the consulting sessions.

Hear how other entrepreneurs are approaching their own decisions and challenges.

Continue the work between sessions with the AI Business Coach, Launch Agents, and other LNS tools.

You remain responsible for your business, but you have access to guidance as you make the decisions that move it forward.

For entrepreneurs who value human insight alongside technology, that combination can make an important difference in choosing a business platform.

And When You're Ready to Market and Sell, the Tools Are Here.

Build the customer experience around your offer.

A clear business direction gives your marketing a purpose.

Now you need the systems to introduce your offer, connect with potential customers, make sales, and deliver what people purchase.

LNS includes connected tools for the customer-facing and operational parts of your business.

Attract & Capture Leads

Give potential customers a way to discover your business and express interest.

Build landing pages, lead magnets, forms, quizzes, blog content, and funnels.

Create experiences that introduce your business and help people take the next step.

Market & Follow Up

Continue the conversation after someone first engages with your business.

Create email broadcasts, automated sequences, webinar campaigns, live events, and workflows.

Connect your marketing activities to lead capture and ongoing communication.

Sell Your Offers

Make it easier for customers to take action.

Build sales pages, accept Stripe payments, send proposals and client agreements, manage quote requests, and offer booking calendars.

Support both direct online purchases and sales processes that begin with a conversation.

Deliver Products & Services

Create a professional experience after the sale.

Build and deliver courses, manage student access, provide 1:1 client services, and host live experiences.

Use the delivery tools that fit what your business sells.

Manage Your Business

Keep track of the activity behind your marketing, sales, and customers.

Manage contacts, orders, analytics, workflows, and other business activity.

Builder provides the core business platform.

Business adds full CRM capabilities, unified lead and customer records, sales and client pipelines, deeper activity history, and greater capacity.

From developing the offer to creating the customer experience, LNS brings more of the work together in one connected environment.

Kartra or Launch Navigation System: Which Fits Your Priorities?

Think beyond the tools you're buying to the work you need help completing.

Both platforms are relevant to entrepreneurs who need online marketing and sales technology.

But the right platform depends on what you're building, what you already have in place, and the kind of support you want as you work.

Kartra May Be Worth Considering If...

Your primary focus is online marketing, funnels, sales processes, automation, and related business technology.

You already have a defined business direction and offers, and you're evaluating platforms based on your marketing requirements, integrations, and operational workflows.

Your decision may depend on the specific capabilities your business needs and how those tools fit with the systems you already use.

Launch Navigation System May Be Right for You If...

You're developing a business idea or still refining your offer, positioning, and launch direction.

You want more than tools for publishing pages and running marketing campaigns.

You're looking for structured guidance to help you make business decisions and create the materials behind your marketing.

You value contextual AI assistance for business strategy, content, and operational projects.

You want live group consulting, business education, and a community included in your membership.

And you want connected marketing, sales, delivery, and business management tools to put those decisions into action.

The important distinction isn't that technology removes the work of building a business.

It doesn't.

The distinction is that LNS brings guided business development and practical implementation tools into the same membership.

If you want help developing what you're building (not only the technology to market it), LNS is worth exploring.

Choose the LNS Membership That Fits Your Business.

Business guidance and connected tools included from the start.

Builder: $97/month

Develop your idea, launch your offer, and run your business.

Builder is designed for aspiring and early-stage entrepreneurs who want business development guidance and the technology to act on their plans.

Your membership includes:

  • Idea Evaluation
  • Launch Agents and Business Agents
  • AI Business Coach
  • Twice-monthly live group consulting and replays
  • On-demand education and member community
  • 20 AI credits per month
  • Unlimited funnels and standalone pages
  • Email marketing and automated follow-up
  • Webinar Builder and Live Events
  • Courses and 1:1 client delivery
  • Proposals, agreements, and booking tools
  • Stripe payments
  • Basic contact and order management
  • Core business operations tools

A connected place to develop, market, sell, and deliver your offers.

Choose Builder

Business: $197/month

Get deeper customer management and greater capacity as your business grows.

Business includes everything in Builder, plus:

  • Full CRM
  • Unified lead and customer records
  • Sales and client pipelines
  • Complete contact activity history
  • More advanced customer management capabilities
  • Included team seats
  • Greater capacity for marketing and business activity

More visibility and operational capacity for businesses managing growing customer relationships.

Choose Business

Experience LNS With Your Own Business Idea.

Explore the business development tools and connected platform for yourself.

Try Builder for 14 Days for $17

You don't have to make your decision based only on a list of software features.

Use LNS to explore an actual business idea or offer you're developing.

  • Work through Idea Evaluation.
  • Experience guided business development with Launch Agents.
  • Explore the AI-powered tools and business resources.
  • Create pages and marketing materials.

See how the different parts of the platform can support your business-building work.

Your $17 trial includes full Builder feature access and 10 AI credits for 14 days.

After 14 days, your subscription automatically continues at $97/month unless you cancel before the trial ends.

Start My $17 Trial

14 days of Builder access. Then $97/month unless canceled before the trial ends.

Frequently Asked Questions

Can I build funnels and sales pages with LNS?

Yes. Both Builder and Business include unlimited funnels and standalone pages.

You can create the pages and customer experiences needed to introduce your offers, capture leads, and support sales.

Does LNS include email marketing and automation?

Yes. Both plans include email marketing and workflow capabilities.

Builder includes up to 50,000 emails each month.

Business includes up to 150,000 emails per month, along with more advanced customer management capabilities.

Can I create webinars and host live events?

Yes. LNS includes a Webinar Builder and Live Events tools.

You can develop webinar content, create registration experiences, and manage events and related communication.

Capacity varies by plan, and Simulive delivery requires a separate add-on.

Does LNS include a CRM?

LNS offers different levels of customer management depending on your membership.

Builder includes My Contacts and My Orders for basic lead and purchase visibility.

Business includes a full CRM with unified lead and customer records, sales and client pipelines, complete activity history, and additional customer management capabilities.

Can I connect LNS with other business applications?

Yes. LNS includes inbound and outbound webhooks for connecting supported external applications.

You can choose to manage more of your business within LNS while retaining specialized tools where needed.

Does LNS include business development guidance?

Yes. Both memberships include Idea Evaluation, Launch Agents, Business Agents, and the AI Business Coach.

These tools support the decisions and projects involved in evaluating an idea, developing your business, defining offers, and creating resources.

Is live business consulting included?

Yes. Builder and Business both include two live group consulting sessions each month and access to replays.

Members also have access to business education and the LNS community.

Do I need to have an established business to join LNS?

No. LNS supports entrepreneurs who are developing a business as well as those who are already operating one.

You should have a business idea or direction you're ready to evaluate and develop.

You don't need a completed offer or marketing funnel before joining.

Can I use LNS alongside other marketing platforms?

Yes. You can use LNS's business development resources while continuing to use other applications.

Supported webhooks also allow connections with external tools where appropriate.

You can decide which parts of your business to manage within LNS based on your needs.

Don't Just Build the Marketing System. Build the Business Behind It.

Get the guidance to make decisions and the tools to act on them.

A funnel is part of a business.

An email campaign is part of a business.

A sales page, payment process, and customer delivery system are all parts of a business.

But before those pieces can work together, someone needs to make the decisions about what the business offers, who it serves, and how it will operate.

Launch Navigation System brings that business development work together with the technology to put it into action.

Evaluate your idea.

Develop your offers.

Create your marketing and sales materials.

Build the customer experience.

Manage the business as it develops.

And access AI-powered assistance and live group consulting along the way.

You bring the business you're ready to build. LNS gives you guidance and connected tools to help bring it to life.

Start Building With LNS

Start My $17 Builder Trial

14 days of full Builder feature access, including 10 AI credits. Then $97/month unless canceled before the trial ends.